Women’s Wear Daily says “clean beauty pioneer Beautycounter is coming for La Mer.” We knew Beautycounter was good, but La Mer is the gold standard in the traditional beauty space and that is a bold statement. Countertime is the newest addition in our skin care powerhouse meant to help women get better with age. It’s been three years in the works and chemists conducted more than 100 development trials.
I have been using the collection for a few weeks and with this personal experience under my belt, I am THRILLED to share this line with all of you! Here are three reasons you should take note:
1.) The Performance (aka it seriously works)
I do not play around with products that don’t get the job done. If something doesn’t perform, it’s out the door. Beautycounter has delivered performance with as good or better than ALL other anti-aging lines MINUS the 1,600 ingredients they continue to use.
- 91% of participants said skin felt renewed and looked revitalized
- 97% said skin texture felt smoother
- 88% said skin looked more youthful
- 88% said Countertime reduced the appearance of fine lines and wrinkle
2.) The Safety (aka no questionable ingredients)
Traditional anti-aging lines turn to Retinol and it’s derivatives but that ingredient comes with a laundry list of concerns. Stay with me here: this is important! Studies show that retinoic acid can have harmful side effects, including being a skin irritant and making the skin sensitive to the sun’s damaging rays. It scores a 9/10 for toxicity to human health on the EWG’s Skin Deep database, which is far too high for me to consider using. Retinol is known to be unsafe during pregnancy and nursing. In fact, both the EU and Canada have restricted the use of retinol—the EU cites a “precautionary principle,” which means that if an ingredient has shown evidence of danger to human health or the environment, it takes preventative action. (Seems like the US is a little behind, huh?)
The Countertime collection is designed to visibly reverse signs of aging and deliver high-performance clean skin care results thanks to the innovative, plant-derived Retinatural Complex made of bakuchiol and Swiss Alpine rose.
3.) The Improved Sustainability (aka better for the Earth)
At first glance, you notice the gorgeous new pink bottles and branding fonts, but this is more than just a change for aesthetics. These products are the first effort in Beautycounter’s move towards glass bottles. Not only is it more recyclable, this change will reduce the number of plastic components put into customer hands by more than one million per year. Beautycounter is leading the way here. Additionally, we are moving our glass manufacturing closer to home which saves fuel and, therefore, minimizes carbon emissions per piece. Let’s raise a glass to that! 😉
So there ya go – THREE reasons to fall in love with Countertime. I highly encourage you to take advantage of our 60 day return policy and test drive the FULL COLLECTION at home at no risk! You’ll enjoy a 10% savings and the collection works BEST when used as a set.
As always, please reach out with any questions at all at fearfullymadefearlesslyliving@gmail.com.
XOXO, Sam
